Primal

Primal
Primal is a men's underwear brand founded in 2003 with a specific goal: to add sophisticated styles to your men's wardrobe, crafted from premium materials.
With Primal, even the simplest boxers or briefs become sophisticated garments, both in design and color. This men's underwear brand boasts plenty of imagination. A new concept of comfort arrives in your store as soon as you order on CIAM: Primal brings patterns and colors in line with the latest trends.
All Primal Collections
Centro Ingrosso Abbigliamento Merceria has selected Primal collections that every man can't live without for your store. Breathable, skin-friendly materials characterize each item, which differs based on comfort needs or design preferences.
Choose Primal boxers based on your customers' tastes. Basic styles are updated with delicate prints on the waistband and leg. Made from stretch or two-way stretch cotton, once you try it on, the brand's comfort is impossible to resist.
The tailored briefs in solid colors complete the men's underwear collection with neutral tones and simple designs. Primal creates practical and inclusive underwear, with plus sizes available in white, gray, black, and blue.
With Primal, the wide selection is not only high-quality, but also affordable. Thanks to the brand's multipacks, it's easier for you to buy and resell at the same time. The colors arrive in your store pre-sorted: customers won't have to choose, they can simply enjoy the shopping experience, confident in the excellence contained in each pack.
Why choose CIAM to purchase Primal products?
Centro Ingrosso Abbigliamento merceria offers its expertise through efficient and always available customer service. Consult with experts to determine the best selection for your store, and add Primal to your selection.
Affordable prices and special offers await you on the CIAM online shop. Browse the entire catalog to discover other must-have underwear brands we offer our customers.

CIAM srl Clothing Wholesale and Distribution

CIAM is one of the largest wholesale distribution centers of Clothing, Ready-made Fashion, Underwear, Pajamas, Dressing Gowns and Legwear in central Italy. CIAM S.p.A wholesale distribution offers a wide selection dedicated to home textile items.
About 10,000 sq m of our warehouse are allocated to the exhibition of Carpets and Curtains for houses and bathrooms, Blankets and Linen for bedrooms, and Table Clothes and Furniture Decorations for living rooms.
Everyday the catalogue is enriched with new arrivals that are selected by our experts, based on the latest trends and market demands. Inside the catalogue, you can find a unique range of items with all available sizes and colors in stock