Charro

Charro
Charro, originally known as El Charro, is an iconic brand of the '80s and '90s that embodies founder Marcello Murzilli's passion for Western style. The brand has expanded its offerings beyond outerwear, also launching highly successful men's underwear collections.
Their winning feature continues to be their comfortable fit, ideal for everyday wear. Alongside this, aesthetics are key. Striped motifs and patterns have enriched each model with the classic Charro style. Recognizable to the eye, tasteful, and comfortable to wear.
All Charro collections
Charro offers a line of men's underwear perfect for everyday wear. Long-lasting comfort is a hallmark of the brand's briefs, which Centro Ingrosso Merceria has selected for your store.
In our catalog, you can find Charro men's underwear in a pinstripe design. The yarn-dyed technique creates the pattern by weaving cotton in different colors: the pattern is created during the manufacturing process. This ensures greater fabric durability, as well as a precise, flawless design.
The logo on the elastic waistband confirms the quality of these underwear, with the clearly visible Charro lettering. Buy them in assorted multipacks: the brand has already thought about convenience; all you have to do is take advantage of it. Each multipack contains two or three briefs in mixed colors.
Choose the ones that will sell out in store. You can offer them in sizes from M to XXL, for the comfort of all your loyal customers.
Why choose CIAM to purchase Charro products?
The Centro Ingrosso Abbigliamento Merceria online shop offers a wide selection of brands specializing in men's underwear. Browse the site to discover new ones and stay up-to-date on the latest arrivals from the most popular brands.
The perfect assortment for your men's underwear department is a combination of quality items and proper storage. Ask our experts for advice: with over forty years of experience in the industry, we can offer valuable advice to improve your product offering.

CIAM srl Clothing Wholesale and Distribution

CIAM is one of the largest wholesale distribution centers of Clothing, Ready-made Fashion, Underwear, Pajamas, Dressing Gowns and Legwear in central Italy. CIAM S.p.A wholesale distribution offers a wide selection dedicated to home textile items.
About 10,000 sq m of our warehouse are allocated to the exhibition of Carpets and Curtains for houses and bathrooms, Blankets and Linen for bedrooms, and Table Clothes and Furniture Decorations for living rooms.
Everyday the catalogue is enriched with new arrivals that are selected by our experts, based on the latest trends and market demands. Inside the catalogue, you can find a unique range of items with all available sizes and colors in stock